Genesis Law | Digital Operations & Launch Proposal

Launch Proposal — Year One

Where Justice Begins Genesis Law

A strategic operational roadmap and digital setup blueprint for Chris McShane's boutique business and litigation law firm.

📅 Prepared: May 29, 2026

🏗️ Client: Genesis Law Firm

📄 Term: 12 Months

Executive Summary

Genesis Law is at a pivotal stage of digital growth. The firm already possesses the elite legal expertise, client dedication, and litigation reputation that many modern law practices struggle to establish. The opportunity now is to build a digital presence and operational system that properly reflects the high caliber of service being produced, while positioning the company for scalable long-term growth.

This proposal is not simply focused on launching a website. The larger objective is to create a modern digital foundation (Genesis Command CRM layer) that automates your client intake, qualifies prospective leads, manages scheduling, and frees up billing hours to allow Chris to focus on core caseloads, elite legal work, and trial outcomes.

The strategy outlined below focuses on improving how Genesis Law presents itself online, how prospective business and litigation clients discover your services, how consultation requests are qualified, and how future client acquisition campaigns scale efficiently over time.

Detailed Scope of Work

✦

Website Strategy & Messaging

✓ Repositioning Genesis Law as a premium, elite legal counsel.
✓ Custom copy focusing on high-stakes business law & litigation.
✓ Strategic filtering to pre-screen for high-value caseloads.
✓ Professional, secure, and prestigious brand tone integration.

✦

Client Intake & Calendar Gates

✓ Smart scheduling workflow aligned with attorney calendar logic.
✓ Embedded digital intake triage questionnaire.
✓ Mobile-first conversion layout and consultation payment gate.
✓ Quick-action localized practice landing pages (Miami & 30A).

✦

Genesis Command CRM

✓ Centralized multi-channel messaging (SMS, Email, Google, Web).
✓ Automatic routing of leads based on case type & jurisdiction.
✓ Secure data pipelines to capture intake file uploads.
✓ Case pipeline board showing active prospect tracking stages.

✦

AZL Flow Intelligence

✓ 24/7 AI Voice Receptionist trained on law firm practice areas.
✓ Auto-SMS textback to instantly save missed inbound callers.
✓ AI Review Manager to automate client Google feedback collection.
✓ Dynamic lead nurturing sequences for post-consultation follow-up.

AZL Flow Elite Plan Features

✓ AI Voice Receptionist
✓ Unified CRM & Mobile App
✓ Missed Call Text-Back
✓ AI Review Manager
✓ Email/SMS Automations
✓ Weekly Strategy Calls (First 2 Months)
✓ Monthly Strategy Calls (Ongoing)
✓ Case Retainer Pipeline Sequences
✓ Priority VIP Support

✓ Call Tracking & Recording
✓ Client Pipeline & Case Opportunities
✓ AI Chatbot Web Agent
✓ Lead Source Attribution Reporting
✓ Practice Management Sync (Clio/MyCase)
✓ Initial Consultation Lead Nurture
✓ Cold File/Prospect Database Reactivation
✓ Unlimited Team Users

Project Investment

Phase 1: Foundational Investment

Professional Website Build

One-time setup. Custom boutique firm design, responsive layout, SEO structural metadata, and client booking widgets.

$3,500

Centralized CRM & AI Onboarding Setup

One-time setup. Full deployment of your Genesis Command operating layer, voice agents, smart scheduling calendars, and intake funnel logic.

$5,000

Ongoing Platform & Support Retainer

12-month platform licensing, AI runtime hosting, data sync protocols, system maintenance, and priority support.

$579/mo

Phase 2+: Optional Growth Add-ons

SEO & Content Strategy

Technical search engine optimization. Includes 4 curated legal blog posts, keyword ranking, and Google Business Profile local search rank growth.

$1,250/mo

Social Media Management

Multi-channel visibility content (Tiktok, FB, IG, LinkedIn, GBP). Includes 3 aesthetic customized posts per week and platform engagement.

$750/mo

Paid Ads Management

Direct lead acquisition campaigns. High-performance creative & copy writing for Google Ads ($750 management) and Meta Ads ($750 management).

$1,500/mo

Total Initial Investment

$11,500 $8,500

Ongoing Platform & CRM Subscription

Includes full CRM access, Elite Automation, and ongoing strategy calls.

Partner Bonus: Website maintenance & 2 hours of updates (regularly $199/mo per site) is fully included in this monthly CRM package.

Subscription: $579 / mo

* Processing Fee: 3%

Communication Usage Rates

Additional communication costs (Telephony/SMS/Email) are billed directly based on actual usage. Below are the wholesale rates applied.

Communication Type	Rate	What You Get For $10
Making Phone Calls	$0.0168 / minute	~595 minutes
Receiving Calls	$0.0102 / minute	~980 minutes
Text Messaging (SMS)	$0.01 / 160 characters	~1000 messages
Email	$0.0009 / email	~11,110 emails
AI Conversation	$0.024 / message	~415 messages
AI Voice	$0.156 / minute	~65 minutes

Project Terms & Commitment

1. Project Term

Phase 1: 3-4 weeks for custom website build & Genesis Command CRM infrastructure deployment.
Phase 2: Ongoing 12-month platform retainer to maintain, update, and optimize systems.

2. Investment & Payment

Total Setup Fees ($8,500) are billed in full in advance upon signing. Ongoing monthly platform retainer fees ($579/mo) begin 30 days after signing.

3. Scope of Services

Services are as outlined in this proposal. Additional features, revisions, or page designs beyond the agreed scope require written approval and may be billed separately.

4. Client Responsibilities

The client agrees to provide all necessary copy outline guides, firm photos, legal credentials, branding assets, and feedback in a timely manner to keep the project on schedule.

5. Performance & Assurances

AZL Marketing implements industry-standard security and search engine optimization best practices. Specific marketing outcomes such as exact trial lead volumes, website traffic counts, or rankings are not guaranteed.

Agreement & Authorization

By entering your name and drawing your signature below, you accept this proposal and agree to the 12-month platform term, pricing details, and project terms outlined herein. You authorize Genesis Law and AZL Marketing to initiate the Phase 1 setup services. Onboarding will commence immediately following verification of payment.

Please print your name and sign the pad before confirming.

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